Tallawah lifestyle
There is a rich oral history of Jamaican sayings which reflect the culture and history of the island. They're also very useful in day-to-day life for staying positive and grounded. Unfortunately these are dying out. 'Every mikkle' clothing aims to bring these back into circulation, appeal to youthful audiences, generate a larger audience for this aspect of Jamaican culture and make them accessible so it's very important the clothing looks fresh, different, young and cool; think Katherine Hamnett slogan t-shirts meets rad.co
10% of all profits go to Vernon's Charity Foundation which send donated supplies from around the world to those in need on the island including children's homes, hospitals and orphanages. 'Every mikkle' means 'every morsel' ie 'every penny counts.
The designs need to be able to work for sweatshirts and t-shirts. If some can also be used at times on rompers, caps/ beanies would be great also.